10 Social Media Marketing Tips for Tradies to Grow Their Business

Why Social Media Matters for Tradies

Gone are the days when tradies could rely solely on word-of-mouth referrals. In today’s digital world, social media marketing for tradies is essential for standing out, building trust, and attracting more clients.

With the right strategy, tradies can generate leads, showcase their expertise, and build strong customer relationships—all without spending a fortune on advertising. Here are 10 actionable social media marketing tips to help tradies grow their business.

1. Showcase Your Work with Before-and-After Photos

Visual content is king. Posting before-and-after transformations of your projects builds credibility and helps potential customers see the quality of your work.

2. Use Videos to Demonstrate Your Skills

Short videos showing a job in progress, a step-by-step process, or DIY tips not only engage viewers but also position you as an industry expert.

3. Engage with Your Audience

Social media isn’t just about posting—it’s about building relationships. Respond to comments, answer messages promptly, and engage with other businesses in your community.

4. Leverage Local Hashtags and Geotags

Use location-based hashtags like #SydneyPlumber or #MelbourneElectrician so potential clients in your area can find you easily.

5. Encourage and Share Customer Reviews

Positive feedback builds trust. Ask happy clients to leave reviews on Facebook and Google, then showcase those testimonials on your social media pages.

6. Run Special Promotions and Giveaways

Offer a discount or free service upgrade to engage followers. Running contests (e.g., “Tag a friend who needs a handyman!”) boosts engagement and reach.

7. Be Consistent with Your Posts

Posting once in a while won’t get you noticed. Stay consistent with 3-5 posts per week to remain top of mind for potential customers.

8. Use Facebook and Instagram Stories

Stories create a sense of urgency and give followers a behind-the-scenes look at your work. Use polls, Q&A stickers, and time-lapse videos to increase engagement.

9. Invest in Paid Ads for Targeted Reach

Facebook and Instagram ads allow you to target specific locations, age groups, and interests, ensuring your content reaches homeowners and businesses that need your services.

10. Partner with Influencers or Local Businesses

Collaborate with home renovation influencers, real estate agents, or hardware stores to expand your audience and gain credibility in your industry.

Final Thoughts: Social Media = More Leads for Tradies

With the right social media strategy, tradies can generate more leads, build brand trust, and grow their business without relying solely on word-of-mouth.

Need help managing your social media? Branding You Marketing specialises in social media strategies for tradies. Contact us today to get started!