20 Social Media Content Ideas for Tradies to Grow Their Business

Why Tradies Need Great Social Media Content

In a competitive industry, social media marketing for tradies isn’t just about posting random updates—it’s about showcasing your expertise, engaging your audience, and attracting more customers.

If you’re struggling with what to post, here are 20 powerful content ideas to help you build credibility, increase visibility, and grow your trade business.

1. Before-and-After Transformations

Showcase your best work by sharing before-and-after photos of completed projects. This builds trust and proves your skills.

2. Time-Lapse Project Videos

Record and speed up footage of a job from start to finish. This gives followers an inside look at your process and the effort involved.

3. Customer Testimonials

Share written or video reviews from happy clients to build credibility and encourage new customers to hire you.

4. Behind-the-Scenes Content

Give followers a glimpse into your daily work routine, from prepping tools to troubleshooting on-site issues.

5. DIY Tips & Quick Fixes

Provide simple home maintenance tips that potential customers can try. This positions you as a helpful expert.

6. Meet the Team

Introduce yourself and your team members. People prefer to hire tradies they feel connected to.

7. Common Mistakes to Avoid

Educate your audience by highlighting common DIY or construction mistakes and how to prevent them.

8. Funny Jobsite Moments

Share relatable, lighthearted content—whether it’s a minor mishap or a funny interaction with a client (with permission, of course!).

9. Work in Progress Updates

Post updates on ongoing projects to keep your audience engaged and excited about the final result.

10. Client Shoutouts

Give a thank-you post to loyal customers or repeat clients. This strengthens relationships and encourages referrals.

11. Tool or Product Reviews

Review your favourite tools, materials, or new industry innovations to provide value to fellow tradies and customers alike.

12. Myth Busting

Debunk common misconceptions about your trade (e.g., “You don’t need an electrician to install a ceiling fan—False!”).

13. Special Offers & Discounts

Announce limited-time deals, referral discounts, or seasonal promotions to encourage bookings.

14. Community Involvement

Highlight any charity work, local events, or sponsorships you’re involved in to build a positive brand image.

15. Answer FAQs

Create a series of posts answering frequently asked questions about your trade (e.g., “How long does a bathroom renovation take?”).

16. Polls & Q&A Sessions

Engage your audience by running interactive polls or hosting live Q&A sessions on Instagram or Facebook.

17. Memes & Relatable Content

Share funny memes or jokes that only tradies or homeowners would understand to increase engagement.

18. Safety Tips

Educate your audience on safety measures, whether it’s proper ladder use or electrical safety at home.

19. Throwback to a Past Project

Revisit an old project and share what made it unique or challenging.

20. Call-to-Action Posts

Encourage customers to book your services by posting strong CTAs like “Need an emergency plumber? Call us today!”

Conclusion: Keep Your Content Fresh and Engaging

With these 20 content ideas, tradies can boost engagement, increase visibility, and attract more clients through social media.

Need help creating a social media strategy that works? Branding You Marketing specialises in content creation for tradies. Contact us today to get started!